Unique and versatile: the Special Olympics World Games Berlin 2023 logo
The
Special Olympics World Games Berlin 2023 logo is unique, joyful, colourful,
vibrant and unifying. It represents everything that makes the Special Olympics
World Games special: a global inclusion movement with tremendous power, passion
and, above all, uniqueness.
Just
as special as the logo itself is the story behind its creation, involving
collaboration with the Games’ athletes. Naturally so, given the “by athletes
for athletes” ethos. In digital workshops, participants from all over the world
first helped to develop the right selection of colours and symbols for the
logo. These choices were based on the general feelings and moments that they
associate with Special Olympics.
Vibrant colours and emotional
symbols: the athletes were able to play a direct role in the logo’s development
and contribute their ideas.
The
next step involved taking a historical view of the host city Berlin. The
history of today’s capital is long and eventful. The fall of the Wall was a
pivotal moment in German history. Today, it still serves as a symbolic
representation of inclusion. We want to break down walls and exemplify
inclusion in society. That’s why the Special Olympics World Games 2023 logo
includes “flying blocks” intended to evoke the fall of the Wall.
Berlin
is also a very special host city that impresses today with its diversity of
sights, rich culture and vibrant lifestyle. Accordingly, it was essential to
feature the Brandenburg Gate and TV Tower in the logo. As the city’s heraldic
animal since around 1280, the Berlin bear is another element of the logo and
sets a major tone along with the other symbols.
All
of these components were incorporated during the creative process and
contributed to the exceptional logo for the Special Olympics World Games Berlin
2023. Our logo stands for overcoming borders and plays an important role for
the Special Olympics World Games 2023. It symbolises the vision of the World
Games to create an inclusive society throughout the entire world. The logo
therefore combines passion, emotionality and a feeling of community and
cohesion.
In combination with our motto #UnbeatableTogether, we are conveying a clear direction. We can achieve big things and help people with intellectual disabilities treading the path towards greater acceptance and recognition. We are Special Olympics. We are #UnbeatableTogether.
